Executive Summary

Jeremy Mitchell was one of the top sales performers at Leaf Filter before starting Sales Pride. He appeared on a September 2025 episode of “Gutter Growth” to offer tactically valuable advice on how to reframe customer questions, pushback and concerns to help overcome these sales obstacles.

Mitchell’s story is less about building a traditional home-services company and more about turning exceptional sales performance into an entrepreneurial platform. He is a military veteran who subsequently built a career spanning more than 16 years in sales, coaching and personal development. Before founding Sales Pride, he became one of the highest-income salespeople at LeafFilter, the large direct-to-consumer gutter-protection company.

His development also included coaching work connected with Cloe Madanes and Tony Robbins’ elite teams, which appears to have shaped his emphasis on psychology, mindset and behavior alongside conventional selling techniques.

The entrepreneurial transition was logical: after demonstrating that he could repeatedly succeed in high-ticket, commission-driven home-improvement sales, he began packaging what he had learned into Sales Pride, a coaching and training business aimed particularly at LeafFilter representatives and independent gutter-company owners.

Jeremy’s Key Lesson: Change the way the customer is evaluating a purchase decision. Specific advice below…